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<p>We all have been in a situation where you don't agree with another person. And we engage ourselves in a conversation. Do you believe that when you have the correct evidence and arguments, the other party will except it or not? What's your opinion?</p>
First of all there are rules for negotiation. The first golden rule is listen. We as people tend to not listen. Listen is not only hearing, it is only reacting and telling the other party you understand their stand. Allow me to give you an example of what is wrong.
Someone is arguing with a smoker to quit.
The smoker will give his/her reasons:- Smoking gets me relaxed/ People do not have to die from it..
What people usually tend to do: I know you think it relaxes you but it is wrong.
I understand there are many smokers who lived a long life, but you are taking a huge risk...
That is completely wrong. In this way, the other party will feel that the user is launching an attack on him/her, and this will turn into a fight. There is no way he/she will accept to change his/her mind.
The rules to persuade someone is like this: you start by agreeing with him/her and actually supporting him/her (this way it is listening). You will show interest in what he/she is saying and you will grab his/her attention.
Them, you find a middle ground between your opinion and his/hers.
After you get the user to agree with the middle ground, you start slowly and smoothly paving the way for your opinion. This way he will be more and more accepting to the opinion. There is a method that should be followed. I usually follow: aristotle's rhetoric. It is the best. Hope this helped.