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What are the strategies to sell products with short expiry duration?

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Question added by Ghada Sameer , Project Manager and media executive , CQA
Date Posted: 2014/09/19
Amr Lotfy
by Amr Lotfy , SAles manager , Boushahri group

the strategy depend on

where, who , and how many

where .

i must know where is the place i can make high flow of consuming this product so i can convince the customer it will not be expired on his shelf

who

who is the customer that really trust this product or can i trust to increase sales by offering him bonus or facilities

how many 

how many boxes i have and the facility to make good offer example

buy one get one or by two get two

last thing

if its not common product and have no customer interest i can make it as bonus scheme on another strong product

 

 

 

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