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1. Lack of planning
2. Unqualified assumptions
3. Semantic distortion
4. Poorly expressed messages
5. Poor Listening and premature evaluation
6. Distrust, threat and fear
7. Insufficient period for adjustment to change
- No listening ability from both sides (communicating on two different frequencies)
- Over- under estimating of customer's level of education/ knowledge
- Anger and lack of patience
- Lack of knowledge
- Employee has no sense of customer satisfaction
- Employee has lack of Involvement behavior
- Arrogance
- Lack of mutual respect