Register now or log in to join your professional community.
A satisfied employee is a productive and effective person can not be guranteed for a long term. A loyal employee not a condition that he is efficiently productive but he will last and there is an ability to invest in on the long term
Well , satisfaction by definition is when you deliver your consumer his wants that matches his expectations , where as for the loyal customer is where the customer decide to buy the brand repeatedly without even thinking or making a research of the brand and the relation between satisfaction and loyal customer is that when the customer is satisfied continuously with the product and he will become delighted this will him become a loyal customer to the product or the brand it self .
Well, Customer satisfaction & customer loyalty are like a " two sides of the same coin".
It's important to recognize that these two concepts are not interchangeable ."satisfaction is an attitude- it's how I feel? Incontrast," loyalty describes behaviour", "satisfaction relates to the results of a process".
"loyalty relates to a relationship".
Customer Satisfaction is a measurement of customer attitudes toward products, services, and brands. Customer Loyalty on the other hand has two definitions. Customer Loyalty consists of loyalty behavior (i.e. customer retention) which is the act of customers making repeat purchases of current brands rather than choosing competitor brands. Secondly, Customer Loyalty encompasses loyalty attitudes which are opinions and feelings about products, services, brands, or businesses that are associated with repeat purchases. :)
