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Packaging matters a lot as someone said,1st impression is the last impression.
The very first thing a customer sees is packaging of the product, followed by specifications and price.
e.g. ladies related products are mostly glossy whereas men related product packaging are mostly elegant, representing their preferences.
As Malik said, packaging gives the1st impression, it either attracts a customer or send him a way. Packaging was used to reflect the status of the company, quality and the brand. Nowadays, it is not the case anymore. But it is still a ways to let the customer look at the product and pick it up.
