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Typography plays a crucial role in the design of your brand identity.
Defined as “the art or process of setting and arranging types” – the typography in your logo can be as impactful as a graphic.
Great examples of brands that use typography-based logos (logotypes) are FedEx, Google and Coca-Cola.
And even if you do have a graphic (logomark) in your logo design, the typography used with it says a lot about your brand.
2. Combination of fonts
3. Number of fonts
4. Letter scaling
5. Letter spacing
6. Font weight
7. Capitalization