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Good Day!!!
There should be a balance in every aspect of the business........
Its not only sales who bears the pressure, its in every department..........
There should be a set parameter and boundaries of performance....... one cannot chase everything.
Due to the economical situation of these days, the globalization and the heavy competition, companies are chasing to get the maximum what they can get from the pie. They are up for the Market Share.
Specific and realistic sales targets will help your sales team perform confidently, consistently and with a clear understanding of your expectations. Lack of direction, not lack of time, is the problem. We all have twenty-four hour days.
Every company is in pursuit of constantly improving there position.. Hence it is critical for the companies to define its strategies with respect to its Purpose/Products/Processes/People/Profits vis-a-vis the Core Market/Customer/Competition/Complementors/ and Change drivers for ensuring the success.
Agreed with colleagues answers
In political set up of an economy, where the government have to complete the welfare projects, to provide them relief, support and development of an activity, then companies can define the specific criteria in good pursuit.
In strong competition, where competitors are available from all over the glob, different qualities of product available, then chasing everything, doing benchmarking, research and study is very important.