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What ways are there to have successful brand management?

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Question added by Michael Ndugga , Head of Stockroom , LC Waikiki Uganda
Date Posted: 2014/09/25
Rima Sabbagh
by Rima Sabbagh , CUSTOMER SERVICES - WORKING FROM MY OFFICE @ MY HOME , Argos and Homebase

Effective ongoing brand management requires clear definition of roles, responsibilities and authority, often at multiple levels. It also can include taking the lead on critical decisions, But yet does not in all cases have the same outcome in today's fast, paced, economy and so much competition in the market.

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