Critically to highlight the role play by Marketing Information Sytem in simply small organisation or company in your area

A marketing information system has four components:

1- the internal reporting system,

2- the marketing research systems,

3- the marketing intelligence system

4- and marketing models.

Internal reports include orders received, inventory records and sales invoices. Marketing research takes the form of purposeful studies either ad hoc or continuous. By contrast, marketing intelligence is less specific in its purposes, is chiefly carried out in an informal manner and by managers themselves rather than by professional marketing researchers.

I apologize for the answer

The lack of specialization in the field of Marketing

i agree with Waqayan Al Waqayan

It is covered by brother @Waqayan Al Waqayan

Waqayan Al Waqayan Sharia Controller at Ahli United Bank (AUB)

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