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It is one of the most important thing for any company as this will decide your fate and company fate too.
It is the visible mirror of the company to the customers......so it must be always shiny excluding the invisible mirrors as negative things inside the company
As apposed to public relations, corporate reputation is not just about glowing the company's brand but enriching it with strong content - efficient service, professionalism, great staff morale, performance driven etc - which simply means good business. Hence reputation drives the company's growth. A good reputation invites more business opportunity, attracts good talents, facilitates funding etc... So for good business, its not just image its the reputation that you seek because reputation sits well with todays ethical agenda of business. It promotes good governance, compliant behaviour, transparent, engaging & most of all, respectful business practises.
Company reputation is judge upon the quality and service they provide would meet the customers expectation and satisfactions or not...and if we are employee of same company we r also judge based upon the name and fame of company we work..
A company's reputation depends on its products and services. If a company sells fast moving consumer goods (FMCG), it has to encash its importance and further build its image through products and services that are gratifying, fulfil customers' requirements. Besides, a corporate image is important when it comes to a company's shares at the stock exchange, its image as a practitioner of corporate social responsibility and its responsiveness to its clients' and customers' concerns. A corporate image can make or break a company.
Reputation start and evolve during the communication and implementation of the necessary co-operation and other projects in the face of the best addition to the truthfulness of the transactions and obligations and it also helps in the physical strength of the company and thank you
