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Corporate identity in a nutshell to me is best described as "substance rather than form". It is not enough to just look good & have a glowing image or logo which is "form". What it means is that for a company to have a great corporate identity it must display a number of key behaviours as a business i.e. "substance":
These are the few things that I believe weighs & defines corporate identity. The experience one has with a company that is strong on corporate identity is that of full satisfaction either of its services or the way such a company treat anyone that has an interest in the company.
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