Dear Haytham,
Values are the guiding principles for an organization's employees. The organization sets values, which they would like their employees to imbibe, in their day to day operations.
Let me illustrate the importance with an example, an organizations's value is say, Innovation. Now the organization has firm belief that it is through innovation that it will be able to meet its objectives. Hence innovation is their core value. The employees are expected to think innovatively and find new solutions for its customers in their day to day working. To think out of the box is their guiding principle at work. Thus values provide the employees the direction, to adopt their behaviour and attitude.
Basic convictions on how to conduct yourself or how to live your life that is personally or socially preferable – “How To” live life properly
importance
Provide understanding of the attitudes, motivation, and behaviors
Influence our perception of the world around us
Represent interpretations of “right” and “wrong”
Imply that some behaviors or outcomes are preferred over others
Values define the way we live in society and work in organisation
Values makes human to behave in social decorum, attach himself to core belief on which humanity is there, integrity, quality, culture, social behaviour