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What is AIDA in terms of sales and marketing?

Marketing Management Marketing Mix Marketing Strategy Marketing Sales
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Question added by Faridullah Shah Farid , Stenographer/PA to Chairman Tehsil Local Government , Tehsil Municipal Administration (TMA)
Date Posted: 2014/09/30
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Rizwan Shah
by Rizwan Shah , Project Manager , COMSATS IIT

Yup well explained

Muhammad Adeel
by Muhammad Adeel , Sales And Marketing Executive , TANZEEM HEAVY EQUIPMENT RENTAL LLC

Well explained by Mr. Krishna.

VENKITARAMAN KRISHNA MOORTHY VRINDAVAN
by VENKITARAMAN KRISHNA MOORTHY VRINDAVAN , Project Execution Manager & Accounts Manager , ALI INTERNATIONAL TRADING EST.

AIDA is an acronym used in marketing and advertising that describes a common list of events that may occur when a consumer engages with an advertisement.

  • A – attention (Awareness): attract the attention of the customer.
  • I – interest: raise customer interest by focusing on and demonstrating advantages and benefits (instead of focusing on features, as in traditional advertising).
  • D – desire: convince customers that they want and desire the product or service and that it will satisfy their needs.
  • A – action: lead customers towards taking action and/or purchasing.

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