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A series of organised & coordinated activities provided by the company to the customer after purchasing or securing a product aimed at facilitating the smooth consumption or usage of the product. These also vary from company to company or from organisation to organisation while some vary from type of business to another. they may include installations, maintaince, technical assistance, training of customers & the workfirce of the customer on how best to use or consume the product
Post sales support is basically providing heads up to your customer or much simpler words providing service and information to their queries/confusion/concerns.
This plays a very important role after selling a service/product since the customer does not feel let down or ignored after the transaction.
This in turn will spread good word of mouth, which means1 happy customer can get you more loyal customers and the chain goes on.
The branding and profit of the company will continue to increase the graph in this way.
