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Bid strategies can be set-up in the Shared Library and can be applied to various levels of the account. You’ll need to select “Bid strategy” and then “Use flexible bid strategy.” Google will display any strategy if it is available at that level. Alternatively, you can select “Manage flexible bid strategies” and it will take you straight to the library to create or edit bid strategies. At the Campaign level, you are only able to change a bid strategy or manage existing strategies.