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Sales audit is actually evaluating the effectiveness of all sales processes. I am not talking about evaluating sales expenses against sales revenue (this is actually the financial audit).
Sales audit is a set of scans that can be implemented for this purpose:
- Organisational scan
- Personal Sales Scorecards
- Sales Management Scorecards
- Customer scan
- Sales Performance scan
1. People
2. Processes
3. Marketing
4. Measurements
5. Technology
6. Strategy
7. Culture
8. Sales Channels
9. Client Satisfaction
10. Compensation Plans
Sales Audit: Five Components
1. Foundation & Vision
2. Steps of the Sale
3. Marketing
4. Talent management
5. Systems