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<p>Will you go for : </p> <p>1.outbound promotion</p> <p>2.Social media</p> <p>3.offers</p>
the most cost effective solution: Social Media
2. Social media
Social-media marketing is an excellent way for businesses to broaden their exposure to the public at a much lower cost than traditional marketing.
An social media promotion with exclusive offers for the participants who came through the sales funnels used in social media will be my favourite choice.
Why
It will be less costly and the marketing materials/messages can be changed in/on the go
Social funnel leads can be used for the feature promotions.
Social media will be cost effective.
Social Media without a doubt is the most cost effective channel but you can twist the efforts on Social Media and do a little mix and match to add a more interesting flavor to it.
For example you can run offers on Facebook all it takes is a simple app and then using your organic reach for free audience or use very low budget (in comparison to offline marketing channels) for more specific paid reach to audience.
There are a lot of other things that you can do on Social Media to reach more people and spending only peanuts in terms of money :)
Best Regards,
