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Potential Growth can be determined by Product Life Cycle in:
Product Innovation
~ What is the product market share
~ Product Design
~Price
Growth
~ How competitors place your product against their product
~ Market share penetration
~ Consumer Behavior towards the product
Maturity
~ Market share Penetration
~ Product Image and Attributes
~ Possible product redesign for market share value
Decline
~ Product innovation, attributes, or character change
~Product redesign
~ Product branding
Most of the above mentioned factors can be used for as a metric for product growth...
Practically the potential growth of a product is determined by the market feedbacks and R&D associated therewith
after lauching a new product to market. it needs
speed to market and product development
Good Day!!!
Growth potential of a product can be determined through:
1- Innovation in the product.
2- Product strategy and portfolio
3- Development operations
4- Development of productivity
5- Product development
6- Product life-cycle management
Every product has a life cycle(PLC). For a product, to determine its growth potential, we have to find where it is today in its PLC.
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