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What are the absolutely indispensable elements that a creative brief should contain?

Creative Research Advertising Creative Direction Strategic Thinking
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Question added by Yvan Clot- Goudard , Consultant , Y Consulting LLC
Date Posted: 2013/04/11
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Deleted user
by Deleted user

Creative briefs typically provide the following information: general project information, project purpose and goals, target audience information, requirements and restrictions, budget, and timelines.

mohamed mahmoued
by mohamed mahmoued , Account manager , 33 designs

A creative brief should contain in the beginning The target audience and how my idea will target them especially, The basic idea and how to make those certain audience react positively to that and for sure the budget and requirements.
Finally i will state the goal of my creative idea.

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