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True market value,you must know for sure how much is your business worth in today's market which is what is the most buyers are willing to pay.
Although there are several things that come into play, like finance, vendors , banking etc.. i will put a list that i know a bit.
1) Dont wake up someday and decide to sell.
3) Organize
4) Dont get greedy
5) Identify your dream team
6) Hit the web
7) Customer requirements in market based on product you looking at , as customer taste and wants matter a lot too.
8) Tell your employees
9) Keep business secrets from buyers making agreements with them
10) Consistent
11) Statergise your buyer and dont be ridiculous
12) Have some empathy on individual buyers
13) Competative is the key price
14) Dont fixate on cash , sometimes although cash is king...
15) realistic approach
Phew my brains are getting heavier now.... hahah hope i have matched you expectation with few in the list.
