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Multinational companies tailor their offerings and marketing strategies specifically to the customs and preferences of host countries. Although local managers may operate within financial parameters established by headquarters management, they have considerable, if not complete, autonomy in developing product or service offerings expressly for their host countries.
Transnational companies are compromises between global companies that standardize offerings and marketing in all markets and multinational companies that cede autonomy for offerings and marketing to local managers. Local managers in both operating models typically take responsibility for marketing communications to ensure that message content aligns with local cultures and languages. Local managers in the multinational model may have more autonomy in shaping message content, as some local managers in the transnational model may have authority only to align a universal global message with the local language.
A corporation that has its facilities and other assets in at least one country other than its home country. Such companies have offices and/or factories in different countries and usually have a centralized head office where they co-ordinate global management. Very large multinationals have budgets that exceed those of many small countries.
Thanks Vinod
Very simplified answer by Mr. VJ
