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Define Marketing Management.

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Question added by VENKITARAMAN KRISHNA MOORTHY VRINDAVAN , Project Execution Manager & Accounts Manager , ALI INTERNATIONAL TRADING EST.
Date Posted: 2014/10/09
Vinod Jetley
by Vinod Jetley , Assistant General Manager , State Bank of India

Marketing management is a business discipline which focuses on the practical application of marketing techniques and the management of a firm's marketing resources and activities.

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