How can I create good reputation between highest management and ordinary employee?

I think that high moral values pay rich dividends for development of reputations. However it has to be a blend of High moral values coupled with a professional approach and a par excellence knowledge of your assignment that creates respect for you in the hearts and minds of people sitting above and working below you. Nevertheless my military back ground taught me that standing by your superiors and subordinates at a time of need, difficulty and challenge can single-handedly earn one the respect that all so dearly desire.