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Yes. Even if you am very good at your business knowledge, you should prepare for your sales meeting to keep yourself updated with new market trends. Always new learning gives boost to your business knowledge and sales of the company.
For every meeting their should be some general objectives en perhaps specific objectives for attendees. In order to have the meeting meets these objectives, you should be well prepared otherwise you might waste your time and the times of others.
Before the meeting, it is necessary to collect all the related data, for comparison, verification, discussion to be objective/result oriented and for a serious presentation. One has to connect the daily observations to the relevant data to once again convince for self, so that may result in more fruitful discussion with real involvement and overall respectful participation.
Preparation is always useful even if you are a professional, as proverb goes 'practice makes perfect'
Preparation is required for each and every sales meeting, because you must have awareness about new trends in sales so that you can explain according to the current changes taking place in the surroundings.
You need to be very specific about the agenda so you need to be well prepared about it. Else there are chances that at any point in time you can deviate from the actual agenda and meting will not be fruitfull.
