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<p>As a newly appointed Export Manager in a cosmetic manufacturing company, you have been asked to visit Oman and Saudi Arabia.</p>
Culture has an impact on people right from when they are born all the way into adulthood, which gives it a highly persuasive quality. In many countries, cultural traits will prevent a person from doing something that is common in another culture or encourage behaviour that is uncommon elsewhere. It is important that international marketers pay particularly close attention to the persuasive nature of culture. You can't simply assume that people will disregard their culture just because a product you have introduced will make their life easier. Many aspects of culture have survived thousands of years and are likely to continue so long as they are being taught to children from a young age. Many countries are reluctant to let go of their culture and actively try to preserve it against foreign influence.
