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Brain modification.
Y and Z generation didn't develop their brain the same way past generations did as with the explosion of new tech and social media.
Generally they tend to have a shorter concentration and their memory has been developed differently so that you need to adapt your strategy to these facts depending on which segment you are acting.
If you are interesting in reading more, you can have an overview on this website: visibrain.com
Feel also free to confirm these statements with professors and medical people.
