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Differentiate between personal selling and sales prornotion.

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Question added by Vinod Jetley , Assistant General Manager , State Bank of India
Date Posted: 2014/10/13
Divyesh Patel
by Divyesh Patel , Assistant Professional Officer- Treasury , City Of Cape Town

Sales promotion refers to short-term use of incentives like discounts,free samples, displays, exchange offers, free gifts, exhibitions, road shows to attract the potential customers and to achieve more sales value.

 

Personal selling is performing the task of selling through individual or representative by face to face interaction with customer.

 

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