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<p><strong>(a) The description of the people and their place in society.</strong></p> <p><strong>(b) The description of the people’s purchasing behavior.</strong></p> <p><strong>(c) The location where people live.</strong></p> <p><strong>(d) Geographic regions.</strong></p>
A
Demographic segmentation consists of dividing the market into groups based on variables such as age, gender family size, income, occupation, education, religion, race and nationality.
(A) The description of people and there place in society.
(b) The description of the people’s purchasing behavior.
Demographic segmentation is market segmentation according to age, race, religion, gender, family size, ethnicity, income, and education. Demographics can be segmented into several markets to help an organization target its consumers more accurately. With this type of segmentation, an organization can categorize the needs of consumers.
Demographic segmentation refers to division of the market based on the variables like income, age, gender, education, religion etc.,which helps you to target your consumer more accurately. Demographic segmentation helps a company to easily categorize the consumer's needs.
