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<p><strong>(a) Macro environment</strong></p> <p><strong> (b) Micro environment</strong></p> <p><strong> (c) Ecological</strong></p> <p><strong> (d) Technological environment.</strong></p>
This is micro environment
(b) Micro environment.
What i studied during my doctorate was that banks are part of microeconomics covered by an outer circle of macroeconomics along with global economy.
(b) Micro environment
The micro environment refers to the business itself and to all the challenges that come from inside the business.Businesses can therefore take control over all the challenges and influences in the micro environment.Sometimes, the micro environment is also known as the internal environment. The micro environment refers to the forces that are close to the company and affect its ability to serve its customers. It includes the company itself, its suppliers, marketing intermediaries, customer markets and public.
The company aspect of micro-environment refers to the internal environment of the company. This includes all departments, such as management, finance, research and development, purchasing, operations and accounting. Each of these departments has an impact on marketing decisions. For example, research and development have input as to the features a product can perform and accounting approves the financial side of marketing plans and budget in customer dissatisfaction. Marketing managers must watch supply availability and other trends dealing with suppliers to ensure that product will be delivered to customers in the time frame required in order to maintain a strong customer relationship.
Marketing intermediaries refers to resellers, physical distribution firms, marketing services agencies, and financial intermediaries. These are the people that help the company promote, sell, and distribute its products to final buyers. Resellers are those that hold and sell the company’s product. They match the distribution to the customers and include places such as Wal-Mart, Target, and Best Buy. Physical distribution firms are places such as warehouses that store and transport the company’s product from its origin to its destination. Marketing services agencies are companies that offer services such as conducting marketing research, advertising, and consulting. Financial intermediaries are institutions such as banks, credit companies and insurance companies.
Micro Environment for Sure !!
Yes it is micro financial environment. But the central bank who controls the retail banks on behalf of the government implement the macro economic policies of the Government.
Banks are the part of micro environment.
Banks are for sure a micro environment, and therefor answer B.
