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When there is a large potential market for a product, the firm will adopt: ?

<p><strong>(a) Skimming price policy </strong></p> <p><strong>(b) Penetration price policy</strong></p> <p><strong> (c) Premium price policy </strong></p> <p><strong>(d) none of these.,</strong></p>

Marketing Pricing
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Question added by VENKITARAMAN KRISHNA MOORTHY VRINDAVAN , Project Execution Manager & Accounts Manager , ALI INTERNATIONAL TRADING EST.
Date Posted: 2014/10/18
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Sidvin Shetty
by Sidvin Shetty , Trade Marketing Executive , Al Khayyat Investments

Though it varies Industry to Industry, as per current scenario, i assume based on your case, "Potential" i would consider 'Mass selling" - Ideally :  (b) Penetration price policy

 

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