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The strategy of using as many outlets as possible is called ‐?.

<p><strong>(a) Selective distribution</strong></p> <p><strong> (b) Exclusive distribution </strong></p> <p><strong>(c) Intensive distribution </strong></p> <p><strong>(d) None of thes</strong></p>

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Question added by VENKITARAMAN KRISHNA MOORTHY VRINDAVAN , Project Execution Manager & Accounts Manager , ALI INTERNATIONAL TRADING EST.
Date Posted: 2014/10/18
padmakumar pathiyil
by padmakumar pathiyil , Marketing Consultant , Management Consultancy

It is intensive distribution.

Vinod Jetley
by Vinod Jetley , Assistant General Manager , State Bank of India

intensive distribution

  A marketing strategy under which a company sells through as many outlets as possible, so that the consumers encounter the product virtually everywhere they go: supermarkets, drug stores, gas stations, and the like. Soft drinks are generally made available through intensive distribution.

 

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