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Traditions
Habits
Culture
Policies
MANY THINGS MUST BE KEPT IN MIND........... CULTURE , TRADITIONS , VALUES , RELIGION , LANGUAGE ETC.............. GOOD DAY
“Culture is the integrated sum total of learned behavioural traits that are shared by members of a society”.
Each country has its own traditions, cultural norms and taboos.Cultural awareness should be applied in each and every aspect of International marketing.some of the cultural issues are as follows:
Communications
Religious views
Business structure
Political attitudes
Economic attitudes
Fully Agreed to Mr. Zafar......... many things also includes....... social attitudes, social organizations, techonology & material culture, Laws, politics & aesthetics etc.
Political issues, Technological issues, Socio-cultural issues and economical issues plays an integral role in international marketing.
Political and Legal Differences: The political and legal environment of foreign markets is different. The complexity generally increases as the number of countries in which a company does business increases. The political and legal environment is not the same in all provinces of many home markets. For example, the political and legal environment is not exactly the same in all the states of India.
(2) Cultural differences: Cultural differences pose one of the most difficult problems in international marketing. It is essential to understand cultural differences to formulate successful marketing strategies. However, many domestic markets, are also not free from cultural diversity.
(3) Currency unit differences: The currency unit differs from nation to nation. This may sometimes cause problems of currency convertibility, besides the problems of exchange rate fluctuations. There may be differences also in the monetary system and regulations.
(4) Language differences: An international marketer often faces problems due to language differences. Even when the same language is used in different countries, the same words or terms may have different meanings. However, the language problem is not something peculiar to international marketing. For example, the multiple languages in India.
(5) Marketing Infrastructure Differences: The availability and nature of marketing facilities available in different countries may differ widely. For example, an advertising medium very effective in one market may not be available, or may be underdeveloped, in another market.
(6) High Costs of Distance: When the markets are far removed by distance, the transport cost becomes high and the time required for the delivery tends to become longer. Distance tends to increase certain other costs also.
It is main ly the cultural difference between the older and the younger generation.
Culture issues is the way that we do things around marketing research and marketing message, language etc Helping customers to know your brand and Understanding consumer buying behavior
- Values
- Beliefs
- Thought process
- Symbols
- Traditions
- Religion
- Language
- Politics
I agree with experts, traditions, religious, cultures, communications, financials,,,,,,