What is "push pull promotion strategy"?

First, I will try to explain the Push Strategy and the Pull Strategy.

Push Strategy: describes the work a manufacturer of a product needs to perform to get the product to the customer. This may involve setting up distribution channels and retailers to stock your product. The push technique can work particularly well for lower value items such as fast moving consumer goods (FMCGs), like in the supermarket where consumers can pick their product from the shelf.

 

Pull Strategy: to let the customer actively seeking out your product and retailers placing orders for stock due to direct consumer demand. A pull strategy requires a highly visible brand which can be developed through mass media advertising or similar tactics. So it is a kind of creating the demand, and the channels will look for you.

 

Push and Pull Promotional Strategy is actually a combination of the two. If you are starting a new business and intend to sell a product through retailers, you'll almost certainly need to persuade outlets to purchase and stock your product. You'll also need to raise brand awareness and start building valuable word of mouth referrals. 

Push promotion Strategy is taking the product to the customer. Eg: Direct Selling

Pull promotion Strategy is getting the customer to come to you. Eg: Sales promotion & Discount.

First one refers that we approach to the consumer and second one refers that consumer approach to us, well described by all

It's a movement of a product wherein a seller pushes the product to the buyer in terms of marketing and the customer pull the goods and information to what they basically need.

Promotion is an important part of any marketing strategy. You can have the best product or service out there, but unless you promote it successfully, no one will know about it. There are three basic types of promotional strategies – a push strategy, a pull strategy or a combination of the two. In general, a push strategy is sales oriented, a pull strategy is marketing-oriented and a push-pull strategy is a combination of the two.

NO IDEA SIR,,,,,

Pull is when customer want to buy. (Demand base strategy)

Push is when you satisfy customer needs. (Trending strategy)

 

A push–pull strategy describes in the business the movement of a product or information between two subjects. On markets the goods or information would be "pulled" by the consumers that they demand for their needs, while the sellers or suppliers "push" these goods or information toward the consumers.