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Exemplify with What is Paradigm Shift in Marketing?

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Question added by VENKITARAMAN KRISHNA MOORTHY VRINDAVAN , Project Execution Manager & Accounts Manager , ALI INTERNATIONAL TRADING EST.
Date Posted: 2014/10/20
Deleted user
by Deleted user

Agreed to MR. Ibrahim

Vinod Jetley
by Vinod Jetley , Assistant General Manager , State Bank of India

I believe that in2014 corporate management and board take action and set new requirements for marketing. This has already been the trend for some time, but I believe that in2014 a tornado hits marketing function in large-scale. I wish you could give your opinion on these. Please, if you disagree or notice that I missed something, comment below. Here they are: -From campaigns to systemic growth acceleration -From advertising to operations -From brand book to brand experience & corporate culture -From pre-planned year to realtime -From one way to collaborative & dialogue -From corporate led to customer led -From bought audiences to owned and earned channels -From guessing to proof driven continuous analytics, data and automation -From promise marketing to customer excellence -From online to mobile + -Personal Anological communications become premium experiences at the digital era of minimizing contact costs and diminishing traditional direct marketing -From selling to servicing – From outbound- to inbound marketing -From Solo unit to collaborative accelerator -From second rate corporate practice to management imperative

Emad Mohammed said abdalla
by Emad Mohammed said abdalla , ERP & IT Software, operation general manager . , AL DOHA Company

In fully agree Ibrahim Hussein Mayaleh

Ibrahim Hussein Mayaleh
by Ibrahim Hussein Mayaleh , Sales & Business Consultant and Trainer , Self-employed

The best example, is that in the past, marketing concentrated on branding and how to make the market remember your company or your brand. This has been shifted to a more scientific approach and started to focus on the return of investment. 

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