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What are growth marketing strategies to be adopted by Market Leaders?

Marketing Mix Marketing Strategy Marketing Sales Management Business Development
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Question added by VENKITARAMAN KRISHNA MOORTHY VRINDAVAN , Project Execution Manager & Accounts Manager , ALI INTERNATIONAL TRADING EST.
Date Posted: 2014/10/20
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Ibrahim Hussein Mayaleh
by Ibrahim Hussein Mayaleh , Sales & Business Consultant and Trainer , Self-employed

- Diversification Strategy: It is when a company seeks to increase profitability through greater sales volume obtained by new products or new markets

- Horizontal Integration: occurs when a company is being taken over by, or merged with another company in the same industry and in the same stage of production.

- Vertical Integration: when companies are united by the same owner are integrated in the supply chain. Usually each member of the supply chain produces a different product or service and the products combine to satisfy a common need.

 

Divyesh Patel
by Divyesh Patel , Assistant Professional Officer- Treasury , City Of Cape Town

I agree with answers given by Mr. Vinod Jetley  and Mr. Ibrahim Hussein Mayaleh.

Vinod Jetley
by Vinod Jetley , Assistant General Manager , State Bank of India

MARKET LEADER STRATEGIES

 

 

1. Expand total market

 

2. Defend market share

 

3. Expand market share

 

Deleted user
by Deleted user

Agreed to Mr. Jetley and Ibhrahim both

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