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What are consumer durable goods? how is it different from fast moving consumer goods?

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Question added by padmakumar pathiyil , Marketing Consultant , Management Consultancy
Date Posted: 2014/10/21
Ajay Simon
by Ajay Simon , Sales Manager - Information Technology , Golden Falcon Technical Services

Consumer Durable Goods are a category of consumer products that do not have to be purchased frequently because they are made to last for an extended period of time, examples are Washing Machine, Refridgerator, etc.

Fast Moving Consumer Goods (FMCG) are Frequently purchased essential or non-essential goods such as food, toiletries, soft drinks, etc.

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