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What is a sales funnel and how do you measure its health?

Marketing Consultancy International Business Sales Business Development
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Question added by padmakumar pathiyil , Marketing Consultant , Management Consultancy
Date Posted: 2014/10/21
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Sunay Narang
by Sunay Narang , Transaction Banking Intern , Deutsche Bank

A sales funnel is a representation of the steps required to sell your products/services. You could measure it's health by looking at the numbers of projects in pipeline, and details on the conversion rate of each prospect.

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