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Public Relation is not merely a step which is taken by a company, rather it is a systematic process to approach to the consumers and within the company also. In a larger view the TV advertisements are the part of PR itself.
PR is the way of expressing yourself to the consumers and we know that WHAT IS DISPLAYED GET SOLD.
There are many successful companies like Unilivers, P&G, TATA, Microsoft, Apple, the most frequent example we can consider is of Airlines.
I hope you might have been satisfied with my answer, please let me know your views too.
Regards
Arinjay
Google is amazing at PR. It seems so effortless, like they're not doing anything. Yet, people flock to try out their new products, and they gracefully kill products that are not so popular anymore. They even manage to have a "Good" reputation even with all the power they wield.
Dear Aya,
I think when we talk about best PR strategies, we talk about Apple :) Apple is famously disciplined (some might say secretive) in every aspect of what it does, and PR is no exception.
For me, it's very simple to summarise Apple’s approach to PR – and given that Apple is probably the most effective PR machine in the world, maybe we can all learn something . . .
1- Communication is key to the brand – and the brand is built from the top.
2- The press release isn’t dead.
3- The value of product reviews cannot be underestimated.
4- Culture marketing is becoming more and more important in PR.
The care and attention Apple give to product reviews is incredible. For hardware brands, reviews are an absolutely vital mechanic and early sentiment – positive or negative – can help shape a narrative for the company that is then virtually unchangeable. (Product reviews are something we take particularly seriously at Harvard – we have a dedicated product reviews manager.)
That's why I think Apple is the best company with successful PR-Strategy.
Best Regards,
Hany Sewilam AbdelHamid
Director of Sales & Marketing | HBD
Entrepreneurship Coach & Consultant
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agreed with bro . ARINJAY ANSWER,,,,,,,,,,,,,,,
Agree with the answer given by Mr. Arinjay Dadhich
pepsi, PR & Marketing team
PR is a wave length between the company its products and the customer if you are able to strike right frequency and fine tune it as per the need of the customer it will deliver fantastic results for you An Example is Wall mart Chain of Retails or Coke world wide in a sense.
According to a definition of Public Relations (P.R.) when I was a first year student at college, it was said to be: the liaison between an organisation and its public. It aims to create a mutual understanding between the public and the organisation based on trust and real facts!
To achieve its purpose, PR department uses media and marketing tools to introduce facts; falsification of facts is prohibited in the concept of PR, and no way for propaganda unless clear facts relating to the product or service is presented and disseminated.
Considering the above, I do believe that beyond any successful organisation there is an efficient and powerful PR dept.
best quality and design gives you great good will.