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Agreed with Mr. Padamkumar
Public relations and corporate communications are relatively the same, though their objectives are often quite different. Corporate communications includes all internal and external communication activities that an organization undertakes. But Public relations is a strategic communication process that builds mutually beneficial relationships between an organization and the public.” Public relations work consists of a variety of activities by individuals and organizations intended to promote a positive relationship or image among customers, employees, investors, suppliers, media, government, opinion leaders, and members of the public.
Without going in details, the answer is in your question only:
Corporate Communication refers to the communication related to the functioning of the company and to give instructions to the employees and to take feedback from employees. To liaise with different government departments. Overall it relates to the functionality of the company to work systematically.
Where as Consumer public relations refers to the expression of the products, quality, superiority and innovation of new services or products which the company needs to take in between the consumers. Which in depth keep the company updated about the feedback of products on which basis the R&D is carried out.
Corporate communication plays an integral role in corporate clients management and Consumer public relations helps the company in removing distances between the manufacturer and the consumers.
Public relations (PR) seeks to build and maintain relationships with various pupils and create a positive image or reputation for the organization within its broader community.
Communications underlies both marketing and public relations (and just about everything else your organization does). Communications involves designing messages that are resonant, delivering them your intended audiences through the right channels, and receiving feedback. Communications should have a specific purpose in mind.
Consumer public relations are more personalized and it bridges the distance with the customer much more. The result of this strategy quicker than the style with corporate communications.
Corporate communication differs in language, method and reactions to it from the public consumer communication. The first aims at specific audience for specific reason with in a public or private organizations or in between them. Whilst the second is for common audience using general terminologies and for different reasons. The reasons could be informative dealing with promotions, incentives or new product or service development etc. or attracting new investment in the sense that we think of the business side. Other wise the public communication normally is informative through mass media, newspapers, TV channels etc.
In simple words consumer public relations is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Corporate communication is the practice of managing the flow of information between an organization and its public.
Corporate communication is; between company and its stakeholder/s, e.g. a High Net worth Customer, Employees, Legal/Legislative authority; internal and/or external, over a specific issue.
Whereas Consumer public relations, is an attempt/s to establish/strengthen the relationship between manufacturer and its consumer and reducing the distance between both.
I agreed with all the experts answers above
