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Product Recognition and Brand Building exercise
Brand Building is the enhancement of Brand Equity of product and services through consistent improvement by adding to quality of the product and serveries through a sequence of additional propositions. Band Building is effective when:-
1. Quality enhancement of the product and services keeping in mind of the customers' expectations of its Core benefits. These are done by incorporating additional features from a customer's point of view very special.
2.A unique positioning in the target market through brand name, image of the establishment, maximum improvement in service standards-timing and availability, the way in which the products are presented and the guarantee factor.
3.Re-positioning as to reflect the customer's change of taste and preferences.
4. Interaction with customers to know their existing/changed perceptions so as to adjust to and sustain with their perceptions.
5. Strategy of First-mover advantage before competition capture the market sentiment.
6. All actions focused on the long-term perspective to create, build and develop customer loyalty.
7.Internal marketing: Well trained staff, so that the face to face interactions are constructive and that itself bring the effect of brand building in all sense.
8.Clever,constructive and meaningful advt. concepts that register the brand in the mind of customers and the business community at large and result in grapevine communication and reach the brand value everywhere.
At my last job with Al Kalema Productions in the UAE, which was a boutique AD Agency, as well as a full fledged Production comapny, I was intricate to the creative process with my marketing and branding skills
To Maximum improvement in service standards timing and availability.
To Positioing as to reflect the customer change of taste and preferences.
A Brand is always depended on the product and after saled services. Hence if the both can be taken to a high level then the Brand is created.