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" Trading up" is a method of product line modification by.?

<p><strong>a) Product line expansion. </strong></p> <p><strong>b) Product line contraction. </strong></p> <p><strong>c) Quality variation. </strong></p> <p><strong>d) None of these. </strong></p>

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Question added by VENKITARAMAN KRISHNA MOORTHY VRINDAVAN , Project Execution Manager & Accounts Manager , ALI INTERNATIONAL TRADING EST.
Date Posted: 2014/10/25
Ibrahim Hussein Mayaleh
by Ibrahim Hussein Mayaleh , Sales & Business Consultant and Trainer , Self-employed

It is improving product quality and adding more features to the product. So, the answer is Product Lie Expansion (A)

padmakumar pathiyil
by padmakumar pathiyil , Marketing Consultant , Management Consultancy

a) Product line expansion - Increasing the features of a product by improving its quality or by backing up with a better level of service to justify a higher price in the market.

Muhammad Adeel
by Muhammad Adeel , Sales And Marketing Executive , TANZEEM HEAVY EQUIPMENT RENTAL LLC

Agreed with all.

It is product line expansion.

Deleted user
by Deleted user

No doubt its PRODUCT LINE EXPANSION 

Mohamed abdelsalam shabrawi
by Mohamed abdelsalam shabrawi , Regional Director for the Arab Republic of Egypt , african energy company

Expansion of the production line, I think,