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As a marketer, What are the qualities of useful market segments?

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Question added by Deleted user
Date Posted: 2014/10/26
Shahan Khan
by Shahan Khan , Officer GSP , WWF-Pakistan (Corporate Relations)

Some important qualities are:

  • -Its easily accessible 
  • -Its easily measurable
  • -it consists of homogeneous individuals
  • -It can be easily differentiated from other segments

Mohammed Munawar  Pasha
by Mohammed Munawar Pasha , Store Manager , Luban Trading Co L L.C

  • Segments must have enough profit potential to justify developing and maintaining 
  • Consumer must have heterogeneous needs for the product
  • Segmented consumer needs must be homogeneous 
  • Company must be able to reach a segment with its planned efforts. Must be able to measure characteristics & needs of consumers to establish groups.  

Subhranshu Ganguly
by Subhranshu Ganguly , Quality Analyst. , WIPRO

It depends on the co strategy. For some the niche market segment would be more profitable. Some cos ouldgo for product penaetration of a larger chunk of market.

padmakumar pathiyil
by padmakumar pathiyil , Marketing Consultant , Management Consultancy

The main qualities of a useful market segment is that it must be measurable, actionable, accessible, substantial and differential.

 

 

Deleted user
by Deleted user

The main points which I look necessary are :

a) Product Availability

b) Product Promotion

c) Product Knowledge

d) Product Price

e) Services

f) Extra benefits in product service rather to focus on price

 

VENKITARAMAN KRISHNA MOORTHY VRINDAVAN
by VENKITARAMAN KRISHNA MOORTHY VRINDAVAN , Project Execution Manager & Accounts Manager , ALI INTERNATIONAL TRADING EST.

  • It must be large enough to earn profit.
  • It is possible to measure.
  • It must be stable enough that it does not vanish after some time.
  • It is possible to reach potential customers via the organization's promotion and distribution channel.
  • It is internally homogeneous (potential customers in the same segment prefer the same product qualities).
  • It is externally heterogeneous(potential customers from different segments have different quality preferences).
  • It responds consistently to a given market stimulus.
  • It can be reached by market intervention in a cost-effective manner.
  • It is useful in deciding on the marketing mix.
  • It identifies the target customer(s) (surrogate(s))
  • It provides supporting data for a market positioning or sales approach.

Mohamed abdelsalam shabrawi
by Mohamed abdelsalam shabrawi , Regional Director for the Arab Republic of Egypt , african energy company

Each company in its own way in marketing and marketing method differs for different product

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