by
Ahmed Hussein , Digital & Social Media - Senior Account Manager , ASD'AA BCW
if you will gonna to outsource you should choose professional company to do it for you because most of companies only making the SEO basics and SEO is a continuing process you have to work on it most time you can if you have the budget to hire professional one i recommend that for you because you will get amazing results
Nobody knows the business requirements and objectives of the company except the people who work for this company. I am a believer of in-house SEO simply because I believe it must be done by the people who understand the objectives and goals and not delegate them to another organization.
I think that there is no one answer to this question.
Each business and market has its own dynamics and needs. The scale of your operations can have a bearing on the method you use. And since both in-house SEO and outsourcing SEO have their own pros and cons, each company needs to weigh the pros and cons of both models before taking a decision on the SEO for their website.