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QS is a good measure to estimate the performance of your ad and the cost you will pay, keeping low quality score keywords for sure will impact your campaign performance and increase the cost. BUT before your decide to remove low QS keywords check the following
1- what is the average search per month for this keywords?
2- Is this keyword highly related to your business?
If you have keyword with high search volume and high relevant to your business, so DON'T remove it, improve the QS as following
1- Adjust the Text ad copy to include this keyword in the title and description
2- try to use Phrase match or exact match
3- Ensure your landing page has the same keyword
Hope it is helping!!
@Digital_Tour
And more over, we can also improve the QS as below,
Improving keyword expected CTR by increasing/decreasing bid amount
Re-activate any historical past performing adcopy in the adgroup to improve QS. Because Google quickly considers Historical account performance
Improving Keyword Relevancy by testing keyword in the adcopy headline and maintaining proper LP relevance also.
Restrict irrelevant traffic getting triggered for the exact keyword.
Thanks,
Pradeep
Yes removing of low quality score keywords from ad group. and we can also test different types of adcopies/landing pages to increase the low QS keywords QS
