Print Vs Digital1) More expensive Vs Less expensive2) Difficult to monitor impact Vs Easy to measure and monitor the impact of the ad3) Vague targeting Vs Highly targeted4) Caters to limited audience(limited reach) Vs Caters to a bigger audience(wider reach)5) Lesser exposure(single day or a month) vs Usually has more exposure as its an inexpensive option
Additional points
Digital advertising provides the option to try other artworks like flash, videos etc. instead of pics (jpeg/tiff etc.)
We are now in the age of digital information, Internet now accounts for an intermediary between the person and the world that does not compare to any means of communication