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What is the best practice to optimise campaigns, ROI or CPA?

Digital Marketing SEM Google Adwords PPC
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Question added by fahim Mohammed , Senior marketing Analyst , Net elixer
Date Posted: 2014/10/27
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Wasim Akram Mohammed
by Wasim Akram Mohammed , Digital Marketing Executive , Netelixir

CPA model will be the best practice to adapt because we can increase traffic keeping cost in mind with good conversion rate and ROI.

We can control cost

We can get desired leads with CPA model

CPA will lead to achieve targets

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