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To attract and retain top talent let’s look at it from their perspective.
Why should a candidate join / stay in your organization? What is your organization’s USP?
Every candidate looks at an organization differently. Every candidate wants to enhance their personal and professional life. An organization with a strong good will and reputation, brand name, strong employee satisfaction index, decent salary, good rewards and benefits (be it health, flexi hours, training programs etc.) for its existing employees, Will have higher rate of attracting top talents as well as retaining them. However, other than that what is also important to these top talents are engagement level in an organization, challenges, exciting projects to work on, experience and exposure to new initiatives, new learning’s, growth opportunities within the organization. Top talents want to be challenged and recognized for their contribution.
Let’s face it today everyone has decent network to find out what’s happening within the organization and get a pulse check of how the employer is treating its employees. Words spread fast, your current employees are your brand ambassadors.
Attracting top talent is one aspect; retaining top talents I feel is a bigger challenge for any organization. Once you are able to retain top talent in a positive manner you will have an engaged and productive work force which will in turn contribute to the growth of the organization.
You have asked some many thing in small query, to address them i must quote that to attract talent do work on your company brand. To retain them provide them engage environment backed by work and remuneration and to make them productive give them work which they enjoy.
