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Business plan is more comprehensive than Marketing & Sales
A business house/corporate : Just like a grandfather -father & son relationship - We could link it as Business Plan - Marketing Plan - Sales Plan : Business Plan is the overall objective planned by a business unit to achieve growth for its product . How business plan would materialize and shape is with the Marketing Plan / Activity planned and focused on the product / service of that business unit . If marketing plan covers all points including the pits and falls on the way the ups and downs in the corners possible . How well it is presented -it depends on this . Sales Plan - Is to achieve the marketing plan to the best as a doer . It is the fast and last runner of the hurdle race to achieve its targeted goal.
So, it is all linked like a grandfather gives his will to son to act and perform with broad spectrum outline . The father shapes the will properly for his to finally perform and show results .
In addition to most of what others wrote, I would like to add:
A business plan is the macro document that helps prepare to launch or operate a business, with different sections addressing specific areas related to running the business. Within a business plan are sections on marketing and sales, which also can be stand-alone documents if a company doesn’t have a business plan.
These plans can be very detailed, but they often don’t contain enough information to run the business day to day or include detailed growth strategies for multiple years. Business plans contain general marketing information but not complete strategies and tactics or detailed sales, advertising, public relations and promotions plans.
Bussiness plan is the whole strategy which coule be to get the maximum profit or market penetration.
marketing strategy is how you implement ur buss strategy in the market and would include advertising, sales and after sales strategy of creating brand followers.
Sales trategy is actual prostecting for customers among prospects and laymen. A strong ad campaign helps the sales force .
evrything falls under one rule whats will be my ROI to get better ROI with these plans
Thread long slice and I briefly
Action Plan can be associated with a marketing plan that is not necessarily tied to the sales plan
Business Plan is the Crux as to why you are in Market
It is the Brain behind the Business while as Marketing and Sales are Progeny of Business Plan thus is heart of the Business.
the relationship between them Summed up they elevate the level of the company
each one of them depend on the other
business plan .marketing plan and sales plan are The main source for the success of any company
Business plan is a guide which defines the nature of the business that outlines goals and details how you plan to achieve those goals and include business development, expansion and growth plans and also the prominent one- Marketing Plan.
A marketing plan is a comprehensive blueprint which outlines an organization's overall marketing efforts and include the sales, customer service, marketing strategies by concentrating all efforts on the sales plan.
Sales Plan :A plan containing an assessment of current sales for a product in a given region or market, a statement of sales objectives, strategies for adopted for achieving the the sales objectives with the frame work set by the marketing plan.
Micro approach in Sales Plan is the Macro approach with Marketing Plan. A micro approach with the Marketing Plan is the macro approach of the Business Plan.
Financial management
In Business Plan you have to planned about its marketing and sales.
