If your social media marketing bandwidth is constrained, then certainly Google+ isn't something that I would worry about. Frankly sepaking, at this point, the only reason I would even consider Google+ is due to the advantage that Google has conveniently bestowed on the ranking of sites that are supported by G +1s. Otherwise, your're pretty much in the company of ghosts there!
Google+ is mostly used by Media and entertainment companies. I personally don't see Google+ booming in the region anytime soon. The only advantages I see are the +1's and Google Hangouts.
Interesting article regarding +1's Click Here
by
Syed Waqas Saghir , Independent Digital Marketing Consultant , Brainy Bulls
I believe that its not just effective only in Middle East but also to all other regions as well.
Internet Users are now considering Google+ not just only for Hangout, Adding friends in their social circle, Profile Management, Commenting, Media Sharing, Communities Engagement, Events Creation but also like Facebook Fan Pages, internet Marketers are specially considering Google+ for their products/services/ business promotions, Press Releases, info sharing through targeted based keywords which also assist them in good raking through Google searches.
Have a look at the Emirates Google+ Business Page through following URL:
https://plus.google.com/+emirates/
They are working brilliantly for Internet Marketing, they knows perfectly of how to engage their users, clients on their fan page and the most important thing is their users feel freely to post their thoughts greatly & frequently on it which is the first true success for Internet Marketing Strategist.
Have a Nice Day.
Syed Waqas Saghir
Internet Marketing Expert, SEO Consultant, Social Media Evangelist.
(URL removed due to policy violation. Please contact support for further information.)