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There could be many but I say if you have been able to tailor your marketing strategy as per the customers need and it has turned to be successful that is the only metrics for me.
1.Level of Turnover.
2.Customer base
3.Average Customer Turnover.
4.Average Weekly Turnover and its improvements over every week compared to the previous week.
5. Brand Publicity and Customer awareness based on Direct enquirers.
6.The ability to market rare and scarce parts available only with us.
7.The ability to break-even in a new place of business in a short span.
8.Timely completion of the invariable service assistance.
9.No big complaints and no customer related issues legal.
10.Well accepted by mere introduction.